
What follows is an excerpt from Simulations and the Future of Learning:
If you were to design a leadership simulation, something that had both valid learning and computer-game-like interactivity, how would you do it?
Other than playing more than my fair share of computer games, I was way outside my domain of expertise now. I knew the existing e-learning market inside and out. I could draw market diagrams on a whiteboard in multicolor. But going this far out rendered much of my own hard-earned specifics useless. Not only did I not have any answers to the tough questions, but I didn’t even know what the tough questions were. Some of the issues we did know that we had to solve were
- What would a leadership simulation look like when it was finished?
- Where should we start?
- How long would it take?
- How much would it cost?
- What would the perfect team to pull it off look like?
The Shrinking Role of Linear, Branded ExpertsOur first goal, we agreed, was to find a leadership expert from whom we could license some established content. Our focus would be on the creation of the simulation, not on the leadership theory. We wanted to stick to our core competency. We figured this should take about a month to do, two months on the outset. Once we had done that, we could get to the business of making any necessary tweaks to the material, and then we would bring in the people to develop the software.
There were a few problems.
We visited with twenty or so academics, authors, and consultants. Some you would have heard of, most probably not.
They all had modern glass and chrome offices or comfortable, Georgetown homes. They all could not have been more gracious when we walked in the door. They were well-dressed, and I am sure they all played golf. They moved quickly and efficiently, belying their age. The conversations started off with pleasantries, although salted with numerous reminders of how busy they were, frequent checking of their watches, and reiterations of how much of a favor
they were doing by meeting with us.
It would have been more encouraging if I could write that the experts fell into one of the following groups. In fact, everyone we talked to fell into ALL of these groups.
Group 1: The Figureheads
The experts wanted a huge amount of money for no work and no accountability. The first thing they made clear is that they expected five to ten thousand dollars a day in consulting fees, as well as huge amounts of equity in the company. A project like this would take weeks of their time, they calculated gleefully, maybe months. And they were very busy.
Group 2: The Control Freaks
These experts wanted complete control over the project. Or they wanted veto power at every point along the way, from product to marketing to packaging. They did not want their names misused, but they also wanted their names on everything, in the largest letters. It would really be their simulation, they decided, and we would help them make it. They would use their names in the title, and we would get a “powered by” mention on the back. And of course, they should have the right to infinitely hold up the project. It was their project, after all.
Group 3: The Pass-Off Masters
Could they help us? Well, maybe. They wanted to clarify what they meant by “their” time. They were very busy. What would be better, they explained, was to have their assistants/grad students help us. The experts assured us that these junior players, although only part of the team for nine months, were masters of the topic and would be our primary contacts for work going forward. The experts would still be there, however, to sign off on everything, when they could find the time.
Group 4: The Time Challenged
These experts let us know that they were on a different time schedule than we were. Returning a call after a month was hurrying for them. They all had critical projects, critical clients, critical family obligations, and critical month-long vacations where they would be out of touch. The academics thought in terms of semesters and five-year grants. Weeks were rounding errors.
Group 5: The Linear Headliners
Essentially, these experts viewed themselves as star athletes, and we were Wheaties. They wanted their pictures on the box and a check with lots of zeros for the honor. Anything that didn’t fit that mold didn't quite fit with them.
That mentality was difficult for all of us. But, we conceded, all of those were ultimately manageable.
But when we went a little further with a few of them, something that should have been obvious was staring us in the face. These people, self-proclaimed “experts in the leadership area,” were all linear experts. Their knowledge consisted of case studies and high-level charts. They spoke in terms of sequences. They returned to linear content like a magnet to north.
To launch the simulation, they mulled, maybe a fifteen-minute video of them talking would be best. Or maybe longer.
After someone made a mistake, they could come back in and give some comforting comments. They had some white papers that could be pre-reading, so players could read fifteen pages if they made the same mistake twice.
Meanwhile, the more probing questions we asked, the more they shrugged their shoulders. After hearing one person’s dramatic case study, for example, we asked, “What determines a person’s loyalty between friendship and authority?”
“No,” she corrected. “As I said, friendship was more important. The authority never had a chance.”
We persisted, “Under what conditions would those people have followed the authority, and not the personal relationship?”
“Well, that would be a different example. I would use an example from IBM in that case.”
And on it went.
Today’s experts are in the business of producing linear content—be it a speech, a book, or a lecture series. This linear framework has influenced how they gather information for decades. Everything they have ever studied was broken into paragraphs. Their mental note cards were ordered and re-ordered depending on the output. Getting any of them to think of content non-linearly would be a huge undertaking, possibly impossible. Because for them to accept The Simulation Way, they would have to accept that they were no longer experts. And that would mean no huge fees.
This article has been excerpted from Simulations and the Future of Learning by Clark Aldrich, available from Jossey-Bass.